Brands as Belief Systems

Much of the lexicon of branding, from mission statements to company values, and from visions to manifestos, suggests terms from religion, philosophy, and politics. What do brands have in common with these more typical examples of belief systems?

A Summer Vacation Home Movie

A seven-minute tour through Berlin, Bavaria, and Alsace, with scenes from France after the 2018 World Cup win–the day after Bastille Day! Enjoy.

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