Finding my old Palm Pilot in a kitchen drawer led me to ponder how brands can fade away. Is BlackBerry, the formerly ubiquitous mobile business tool (and iconic case study for naming–thank you, Lexicon!), finally a victim of its own early popularity? It’s hard to say the word now without thinking of pleated khakis, PDAsContinue reading “BlackBerry’s Demise: The End of the Beginning of the Era of Mobile?”