Sending the Right Message

If the brand is the message, content strategy is how it gets delivered:  the sum total of the activities to enhance the written and spoken expression of a company’s brand. The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, inContinue reading “Sending the Right Message”

Seeing Inside the Quantifiable Self

While the trend has been slowly building over the last decade, the concept of the ‘quantifiable self’ has now fully emerged, in the form of gadgets and websites that can monitor, display, and analyze your personal health and wellness data. Whether it’s the Nike Fuel Band, FitBit, or sites like MyFitnessPal that track your fitnessContinue reading “Seeing Inside the Quantifiable Self”

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