Much of the lexicon of branding, from mission statements to company values, and from visions to manifestos, suggests terms from religion, philosophy, and politics. What do brands have in common with these more typical examples of belief systems?
Sean Ketchem, PhD | Brand Storyteller
Brand and content strategy, content marketing, and some trips around the world here and there.
Much of the lexicon of branding, from mission statements to company values, and from visions to manifestos, suggests terms from religion, philosophy, and politics. What do brands have in common with these more typical examples of belief systems?