Perhaps the last two trends we’d ever imagine converging are the decades-long path to individual self-expression via technology with the rise of mass surveillance via the national security state. But, on this auspicious fifth of November, we do well to remember how all this came to be.
Now that the pixels have settled a bit on the iOS 7 release (which, despite some early detractors, is turning out to be one of the more successful releases in the company’s history), let’s look at what all this signifies about Apple as a brand, and what branding lessons we can take away from theContinue reading “Seven Branding Lessons from iOS 7”
Finding my old Palm Pilot in a kitchen drawer led me to ponder how brands can fade away. Is BlackBerry, the formerly ubiquitous mobile business tool (and iconic case study for naming–thank you, Lexicon!), finally a victim of its own early popularity? It’s hard to say the word now without thinking of pleated khakis, PDAsContinue reading “BlackBerry’s Demise: The End of the Beginning of the Era of Mobile?”
Had a major nostalgia kick (the funeral of Margaret Thatcher maybe?, the new Liberace biopic on HBO?) and ordered a Commodore VIC-20 on eBay. That’s right, the 5K RAM superstar that introduced millions of kids in the early 1980s to PEEKs, POKEs, GOTOs, and the rest of the colorful verbal arsenal of the BASIC programmingContinue reading “A Tale of Two Computers”