Berlin. Always becoming, never to be?

Notes from a German-American in Berlin.

California and the West

Postings on the history and culture of San Francisco, California, and the American West.


Some travels around Europe and the world.


About me and my professional and academic background.

From the blog

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  • The Semiotics of Branding

    The Semiotics of Branding

    Is a brand a sign, or is it the destination? Or is it both? Or is it something greater than either one? How you answer that question may well depend on where you sit professionally,  in-house in a product or sales group, as a strategist or communications expert in or outside the organization, or at…

  • Sending the Right Message

    Sending the Right Message

    If the brand is the message, content strategy is how it gets delivered:  the sum total of the activities to enhance the written and spoken expression of a company’s brand. The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, in…

  • A Summer Vacation Home Movie

    A Summer Vacation Home Movie

    A seven-minute tour through Berlin, Bavaria, and Alsace, with scenes from France after the 2018 World Cup win–the day after Bastille Day! Enjoy.

  • Golden Prague

    Golden Prague

    A short afternoon tour of the Prague Castle, St. Vitus Cathedral built by Charles IV, the Golden Lane and the secret film archive, and the Malá Strana…

  • Jewish Berlin

    Jewish Berlin

    In the old Scheunenviertel of Berlin’s Mitte, surprising survivors of Berlin’s Jewish past–and markers of the future.