Sending the Right Message

If the brand is the message, content strategy is how it gets delivered:  the sum total of the activities to enhance the written and spoken expression of a company’s brand.

The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, in a broader definition that includes all channels and contexts, content strategy would come closely on the heels of brand strategy (the identification of a company’s unique positioning and personality). Much as with a graphic design brief, the brand strategy becomes the basis on which communications can be built and a ‘strategy screen’ to determine if those communications continue to be on-brand.

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A Summer Vacation Home Movie

A seven-minute tour through Berlin, Bavaria, and Alsace, with scenes from France after the 2018 World Cup win–the day after Bastille Day! Enjoy.

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