Now that the pixels have settled a bit on the iOS 7 release (which, despite some early detractors, is turning out to be one of the more successful releases in the company’s history), let’s look at what all this signifies about Apple as a brand, and what branding lessons we can take away from theContinue reading “Seven Branding Lessons from iOS 7”
Category Archives: Trends
Can China Create Brands?
New York Times columnist David Brooks recently wrote a piece on the role culture and society play in creating a context for great brands. To wit, it requires something quite different from heavy government investment, a cheap currency strategy, or a vast labor market: rather, great brands come forth from freethinking individuals who can pursueContinue reading “Can China Create Brands?”
Very short trip from Berlin to Hamburg (90 minutes on Germany’s fastest Intercity Express train).
A Tale of Two Computers
Had a major nostalgia kick (the funeral of Margaret Thatcher maybe?, the new Liberace biopic on HBO?) and ordered a Commodore VIC-20 on eBay. That’s right, the 5K RAM superstar that introduced millions of kids in the early 1980s to PEEKs, POKEs, GOTOs, and the rest of the colorful verbal arsenal of the BASIC programmingContinue reading “A Tale of Two Computers”
Seeing Inside the Quantifiable Self
While the trend has been slowly building over the last decade, the concept of the ‘quantifiable self’ has now fully emerged, in the form of gadgets and websites that can monitor, display, and analyze your personal health and wellness data. Whether it’s the Nike Fuel Band, FitBit, or sites like MyFitnessPal that track your fitnessContinue reading “Seeing Inside the Quantifiable Self”