It’s clear why business-to-consumer companies are frequently also ‘content’ companies. Telling a meaningful story about a product or service requires a narrative everyone can follow and engage with. Does a software or technology firm need to do this? Don’t they just need to showcase the technology and let their readers put it together themselves? AndContinue reading “Why B2B Needs Content”
Category Archives: Trends
Of Peanuts and Personas
Does our understanding of brand and user personas derive, at least partly, from the classic personality archetypes we read about as kids? Even the names you see in a typical customer segmentation, such as “Sally Social Media” and the like, suggest a possible source: Peanuts characters.
The Wonderful Museum of Science and Industry
A holiday tour through one of the most wonderful museums on the planet: Chicago’s Museum of Science and Industry. Enjoy!
A Texas Story
119 years ago on January 10, 1901, on a saltdome hill called Spindletop, the carbon economy with all its complex tradeoffs was born. After Spindletop, liquid fuels became so cheap, and so easily transportable, that the new automotive industry quickly went over to gasoline, navies around the world switched from coal to oil, and railroadsContinue reading “A Texas Story”
A March for America
A beautiful day in San Francisco, and a proud day to be an American. Over 20,000 people marched to stand up for the values that made our country great. Enjoy!