Much of the lexicon of branding, from mission statements to company values, and from visions to manifestos, suggests terms from religion, philosophy, and politics. What do brands have in common with these more typical examples of belief systems?
A trip across the ages from the beginnings of content strategy to the present. We’ll start all the way back when tablets were, well, tablets…
“Brands” in the most frequently understood sense of the term (especially among laypeople) refer to well-known, everyday consumer products (often including the companies that make them). From surveys like, “What brand of toothpaste do you use? What brand of car do you drive? (Or maybe: What brand of cigarettes do you smoke when no oneContinue reading “Why B2B Needs Branding”
In the old Scheunenviertel of Berlin’s Mitte, surprising survivors of Berlin’s Jewish past–and markers of the future.
Selfies, hipsters, coffee, and the surprising corners of the Russian capital.