A trip across the ages from the beginnings of content strategy to the present. We’ll start all the way back when tablets were, well, tablets…
If the brand is the message, content strategy is how it gets delivered: the sum total of the activities to enhance the written and spoken expression of a company’s brand. The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, inContinue reading “Sending the Right Message”
It turns out that the Computer History Museum in Mountain View was once The Computer Museum in Boston, next to the Children’s Museum on Fort Point Channel (an area I know pretty well from my days at Thomson just down Congress Street). Now it’s just a server’s throw away from Google headquarters, which might explainContinue reading “Algorithm Nation”
It’s clear why business-to-consumer companies are frequently also ‘content’ companies. Telling a meaningful story about a product or service requires a narrative everyone can follow and engage with. Does a software or technology firm need to do this? Don’t they just need to showcase the technology and let their readers put it together themselves? AndContinue reading “Why B2B Needs Content”
A holiday tour through one of the most wonderful museums on the planet: Chicago’s Museum of Science and Industry. Enjoy!