If the brand is the message, content strategy is how it gets delivered: the sum total of the activities to enhance the written and spoken expression of a company’s brand. The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, inContinue reading “Sending the Right Message”
Category Archives: Research
In the old Scheunenviertel of Berlin’s Mitte, surprising survivors of Berlin’s Jewish past–and markers of the future.
It turns out that the Computer History Museum in Mountain View was once The Computer Museum in Boston, next to the Children’s Museum on Fort Point Channel (an area I know pretty well from my days at Thomson just down Congress Street). Now it’s just a server’s throw away from Google headquarters, which might explainContinue reading “Algorithm Nation”
The Wonderful Museum of Science and Industry
A holiday tour through one of the most wonderful museums on the planet: Chicago’s Museum of Science and Industry. Enjoy!
A Texas Story
119 years ago on January 10, 1901, on a saltdome hill called Spindletop, the carbon economy with all its complex tradeoffs was born. After Spindletop, liquid fuels became so cheap, and so easily transportable, that the new automotive industry quickly went over to gasoline, navies around the world switched from coal to oil, and railroadsContinue reading “A Texas Story”