Of Peanuts and Personas

Does our understanding of brand and user personas derive, at least partly, from the classic personality archetypes we read about as kids? Even the names you see in a typical customer segmentation, such as “Sally Social Media” and the like, suggest a possible source: Peanuts characters.

A Kraków Tour

Some scenes from a trip to Kraków, Poland a few years back. Lots of shots of scenes from “Schindler’s List” film locations (including the fascinating and sobering Factory Museum), the former Jewish Kazimierz district we stayed in, and Old Town with the Wawel Cathedral and the tombs of Polish leaders from the Middle Ages intoContinue reading “A Kraków Tour”

A Texas Story

119 years ago on January 10, 1901, on a saltdome hill called Spindletop, the carbon economy with all its complex tradeoffs was born. After Spindletop, liquid fuels became so cheap, and so easily transportable, that the new automotive industry quickly went over to gasoline, navies around the world switched from coal to oil, and railroadsContinue reading “A Texas Story”

%d bloggers like this: