Google’s somewhat muted announcement of a major upgrade to its search algorithm, named “Hummingbird,” is a much bigger deal than it looks, and much more of a milestone in our relationship to computing than we might think. So what’s going on here?
Category Archives: Content Strategy
The Funny Language of Branding
As with all disciplines, brand strategy comes with its own set of largely agreed-upon vocabulary. From positioning to messaging, values and benefits, the conversation is guided by a set of understandings of the key elements of a successful brand program, and how they should be worded. But what are we really talking about?
Content Matters: Jeff Bezos, the Washington Post, and the Future of Journalism
The surprise announcement that the Graham family is giving up control of the Washington Post to Jeff Bezos seems to signal another tolling of the bell in the death knell of journalistic content: lack of readers and relevance in the commercially all-important 20-30 demographic segment. But in fact, it is a sign that content isContinue reading “Content Matters: Jeff Bezos, the Washington Post, and the Future of Journalism”