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Can China Create Brands?
New York Times columnist David Brooks recently wrote a piece on the role culture and society play in creating a context for great brands. To wit, it requires something quite different from heavy government investment, a cheap currency strategy, or a vast labor market: rather, great brands come forth from freethinking individuals who can pursue…
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Seeing Inside the Quantifiable Self
While the trend has been slowly building over the last decade, the concept of the ‘quantifiable self’ has now fully emerged, in the form of gadgets and websites that can monitor, display, and analyze your personal health and wellness data. Whether it’s the Nike Fuel Band, FitBit, or sites like MyFitnessPal that track your fitness…