Branding the State

May Day musing: is it just a coincidence that some of the best literal examples of consistent branding in history come from authoritarian states? Logos, ‘taglines’, key messages, color palettes: name a classic component of brand management, and the worst of the 20th-century dictatorships were on top of it, with clear, consistent, and differentiated communications.

The Linguistics of Branding

My day job (that takes a few nights as well) is helping companies connect to their customers through ‘verbal branding’: that is to say, positioning, messaging, corporate language, and brand voice. It’s somewhat unusual in that to many people, brands are visual constructs, consisting of logos, color schemes, visual vocabulary, and guidelines. However, that’s notContinue reading “The Linguistics of Branding”

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