Take a pictorial tour of the highs and lows of Russian history, the beauty of Orthodox icons and the Russian countryside.
Author Archives: Sean Ketchem
The Ghosts of Novodevichy
A tour of the celebrities of Novodevichy Cemetery, from Raisa Gorbachev to Anton Chekhov, Prokofiev, Shostakovich, Stalin’s unhappy family, and more Soviet generals than you ever thought possible.
Unedited slideshow from an all-too-short weekend in the Polish capital, including the incredible POLIN Museum of Jewish-Polish History. Enjoy!
Branding the State
May Day musing: is it just a coincidence that some of the best literal examples of consistent branding in history come from authoritarian states? Logos, ‘taglines’, key messages, color palettes: name a classic component of brand management, and the worst of the 20th-century dictatorships were on top of it, with clear, consistent, and differentiated communications.
The Linguistics of Branding
My day job (that takes a few nights as well) is helping companies connect to their customers through ‘verbal branding’: that is to say, positioning, messaging, corporate language, and brand voice. It’s somewhat unusual in that to many people, brands are visual constructs, consisting of logos, color schemes, visual vocabulary, and guidelines. However, that’s notContinue reading “The Linguistics of Branding”