If the brand is the message, content strategy is how it gets delivered: the sum total of the activities to enhance the written and spoken expression of a company’s brand. The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, inContinue reading “Sending the Right Message”
Author Archives: Sean Ketchem
A Summer Vacation Home Movie
A seven-minute tour through Berlin, Bavaria, and Alsace, with scenes from France after the 2018 World Cup win–the day after Bastille Day! Enjoy.
A short afternoon tour of the Prague Castle, St. Vitus Cathedral built by Charles IV, the Golden Lane and the secret film archive, and the Malá Strana…
In the old Scheunenviertel of Berlin’s Mitte, surprising survivors of Berlin’s Jewish past–and markers of the future.
Moscow Street Scenes
Selfies, hipsters, coffee, and the surprising corners of the Russian capital.