The Jewish Ghetto in Kraków, 1941-1943

Some pictures from the Schindler Museum and the Jewish Ghetto in Podgórze, Kraków, Poland. Yes, you’ve seen the film. But this strange yet fantastically organized museum, in the original Schindler factory on a road so small you can barely find it, is a revelation. How all three groups lived, fought, and died: Poles, Jews, and Germans. Far more than a summary of Schindler’s life, it brings into view the stages toward the unspeakable.

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At the National Paintings Gallery, Berlin

A cold, rainy day on the Museumsinsel in Berlin, ideal for visiting the Old National Gallery, home to the world’s best collection of German Romanticists, secessionists, and other ‘art princes’ of the nineteenth and early twentieth centuries. Interesting, in moving from Schinkel to Friedrich to Boecklin and Beckmann, to watch the transition into a modern, industrial state, and how the art of the period both captured and provided an escape from these enormous social and economic changes.

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Branding the State

May Day musing: is it just a coincidence that some of the best literal examples of consistent branding in history come from authoritarian states? Logos, ‘taglines’, key messages, color palettes: name a classic component of brand management, and the worst of the 20th-century dictatorships were on top of it, with clear, consistent, and differentiated communications.

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Sending the Right Message

If the brand is the message, content strategy is how it gets delivered:  the sum total of the activities to enhance the written and spoken expression of a company’s brand.

The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, in a broader definition that includes all channels and contexts, content strategy would come closely on the heels of brand strategy (the identification of a company’s unique positioning and personality). Much as with a graphic design brief, the brand strategy becomes the basis on which communications can be built and a ‘strategy screen’ to determine if those communications continue to be on-brand.

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