Some pictures from the Schindler Museum and the Jewish Ghetto in Podgórze, Kraków, Poland. Yes, you’ve seen the film. But this strange yet fantastically organized museum, in the original Schindler factory on a road so small you can barely find it, is a revelation. How all three groups lived, fought, and died: Poles, Jews, and Germans. Far more than a summary of Schindler’s life, it brings into view the stages toward the unspeakable.
A quick visit to the Pomeranian coast of Poland, the famous port city of Gdansk, and then down to Torun, a Renaissance delight along the Vistula. Traces of German heritage, scenes from modern history, and a lot of beer and sauerkraut…
A cold, rainy day on the Museumsinsel in Berlin, ideal for visiting the Old National Gallery, home to the world’s best collection of German Romanticists, secessionists, and other ‘art princes’ of the nineteenth and early twentieth centuries. Interesting, in moving from Schinkel to Friedrich to Boecklin and Beckmann, to watch the transition into a modern, industrial state, and how the art of the period both captured and provided an escape from these enormous social and economic changes.
Very short trip from Berlin to Hamburg (90 minutes on Germany’s fastest Intercity Express train).
Arrived in Germany just in time for Mothers’ Day. Given that my mother actually grew up in Berlin, spending the day here is somewhat apropos. Did some wanderings through the city center, the neighboring city of Potsdam, and enjoyed an awesome room at my hotel by the Hackescher Markt. Next stop: Kraków…
Ponce, Puerto Rico is decidedly less known than San Juan, the famous capital to the north. But it’s well worth a visit, not only for the best art museum in the Caribbean but for the beautiful streets and plazas that make this city a gem.
A Spring wander in the San Francisco Botanical Garden (the erstwhile Strybing Arboretum), in meso-American cloud forests, temperate Asian glades, and of course, among the California climactic natives. If you were an ancient Roman you might call it “Rus in Urbe,” but then again, you might not.
May Day musing: is it just a coincidence that some of the best literal examples of consistent branding in history come from authoritarian states? Logos, ‘taglines’, key messages, color palettes: name a classic component of brand management, and the worst of the 20th-century dictatorships were on top of it, with clear, consistent, and differentiated communications.
If the brand is the message, content strategy is how it gets delivered: the sum total of the activities to enhance the written and spoken expression of a company’s brand.
The term ‘content strategy’ is best known in its digital context: the structuring, development, and management of content for websites and digital applications. However, in a broader definition that includes all channels and contexts, content strategy would come closely on the heels of brand strategy (the identification of a company’s unique positioning and personality). Much as with a graphic design brief, the brand strategy becomes the basis on which communications can be built and a ‘strategy screen’ to determine if those communications continue to be on-brand.